What is the main purpose of the 5 Star Program?

The primary purpose of the 5 Star Program is to provide an incentive to exceed established standards in fitness and recreation programs. By focusing on elevating the quality of service and performance, this program encourages staff and facilities to strive for excellence in their operations. This ultimately enhances the experience for patrons, promoting a culture of high performance and continuous improvement. The emphasis on exceeding standards helps create an environment where both staff and clients are motivated to engage fully in the fitness and recreation experience, leading to better overall satisfaction and results.

In contrast, training staff in customer service, minimizing equipment usage, and documenting customer complaints focus on specific operational aspects or responses to issues rather than promoting an overall culture of excellence and incentive-based improvement that the 5 Star Program embodies.